The New Mini. The New original
Cross the Abbey Road as a new legend with the help of a bobby and make the new original picture with the speed camera... You'll see it on the big screen while it's being printed in A4 and handled in a nice bag !
- Client : Mini Belux
- Agency : TBWA
- Date : Jan 2014
- Event : Brussels Motor Show
- Type : B-to-C fairs
- Abbey Road photo shooting @ London (+ video clip teaser on social media)
- Abbey Road backdrop wall + floor stickering
- Speed radar with photo camera + touchscreen
- 1 true English bobby as animator on the stand
- 2 x TheModularBooth with printer modules
- Data collect + live Facebook share
- A4 printing + Mini goodie bag
- E-mailing with link to webpage with share/download functionalities